Angels against the fat

Filed under: — Foshu @ 10:16 am

In September Morinaga Seiyaku KK (a subsidiary of the major food maker Morinaga) launched a campaign for their new product called "seisho-sabo". seisho-sabo

The newly introduced tea-like drink sold in rather bland white 200 ml paper boxes was just granted the coveted "FOSHU" mark, making it the latest addition to the already 4-member strong line of Morinaga’s healthy food products. The claims are simple: to attack and neutralize the neutral lipids derived from the food, a notion graphically illustrated with intestines at the maker’s web site. But what is puzzling is the tag line of the whole product series - "Healthy Life with Angel".